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Description
Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of ConcentrationAuthor Contributor(s): Sutton, John Publisher: The MIT Press Date: 8 24 2007 Binding: Paperback Condition: NEW Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure conduct performance paradigm developed by Joe S. Bain and his successors. The new

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